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This data startled us because most b-to-b marketers white paper marketing campaigns generate enter your email below to receive marketingsherpa news, updates. This is our definitive guide to b2b lead generation through white paper (or thought leadership) marketing and how to use gated content optimally, incl seo. The ultimate guide and downloadable template for building, writing, and sharing a white paper for content marketing - or any industry. For b2b companies, white papers are one of the most effective ways of attracting potential customers online but how do you market them to drive leads.
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